Wimbledon is almost here –
and so is the next chapter of fan engagement.

Join BBC Studios at Cannes Lions for an exclusive discussion with IBM on how
AI and other breakthroughs are helping brands connect with new audiences,
deepen engagement, and build lasting loyalty. Using Wimbledon as a live case
study, we’re lifting the veil on how this iconic sporting platform is
redefining the future of fandom, serving up new ways to build
relevance and connection at scale.

WHAT TO EXPECT
ACE COMMENTARY:
Hear perspectives on Al, data, and audience growth
from a curated panel, featuring:

Kameryn Stanhouse
Vice President, Sports & Entertainment Partnerships, IBM
Usama Al-Qassab
Marketing & Commercial Director, Wimbledon
and hosted by Isa Guha
former England cricketer

RALLIES:
Engage in candid, back-and-forth discussions and Q&As

SERVICE:
Enjoy a relaxed, post-panel brunch reception overlooking La Croisette and the Mediterranean,
with opportunities to connect and continue the conversation 

WHERE

21 Rue des Étas-Unis 06400 Cannes,

5th Floor

9:30am
Doors open

9:45am
Programming begins

10:30am
Space open for networking

11:15am
Event concludes